Scenario Planning will help the project make sense of the uncertain future. It helps us make better decisions. It amounts to foresight which is about getting an idea about what plausible futures look like. This is like developing a “history of the future” just like we develop a “history of the past”.
Three (3) possible scenarios for RECREASPORT in the next five (5) years include:
1. RECREASPORT may diversify to other service offerings within the realm of sports, fitness and recreation. This may be created by demand for the services by other ‘clientele’ that were left out initially. Such services include:
• Fitness services for companies’ staff within their premises.
• Fitness services for specifically sports teams.
• Sports clinics for the youth and the general community.
2. RECREASPORT may decide to operate franchises all over the country and possibly East Africa. This will be through allowing all our trained and certified fitness instructors to operate under the name RECREASPORT for a number of years while paying royalties and getting the necessary support the need from us. This will enable penetration to a wider geographical coverage without the hassles of operational complexities such as human resource management.
3. RECREASPORT may transform itself into a training and certification center providing consultancy services and management services for various fitness, sports and recreation institutions/organizations.
It is difficult for us to end up with one scenario exclusively. Thus, the most probable scenario is scenario 2 which envisions RECREASPORT operating franchises with its trained instructors. However, the issue of diversification will have to follow as well.
To ensure that we operate franchises, we trained our instructors on entrepreneurial skills as well. This enabled them to start and operate businesses for them. However, the start-up of the franchises was overseen by RECREASPORT project and handed over to a group of partners to run and earn revenue for themselves while;e earning some royalties for the project to ensure its continuity so as to benefit other youth and communities. To cater for a wide group of unemployed youth, we had to diversify into other service offerings so as to cater for the growing demand as well as the growing pool of partners and the need for more funds for operations of the project.
Some of the strengths we had include:
+ Availability of a communication network known by all our partners that enabled us to communicate from our remote places.
+ The continuing and growing pool of revenue from the activities we have in the various regions.
+ Alignment with other like-minded organizations to ensure the project presence is felt while getting sponsorship for expansion and continuity.
Some threats/risks that we had include:
+ Increasing copycats of the idea.
+ Difficulty in penetrating some regions due to culture, infrastructure, resources as well as community acceptance.
Most companies are unable to invest in fitness facilities and we saw this as an opportunity. Thus, we approached several organization with the idea of aerobics in their facilities during their own set break periods. This was acceptable to some and we had to assign partners/instructors to these organizational groups.